How businesses get found and chosen: SEO and AI search, public relations, lead generation, content and brand merchandising. Aimed at owners and marketers who need to judge what a service is worth before buying it.
Digital Marketing
A practical marketing guide for US accountants and CPA firms: niche positioning, service-page websites, local SEO and Google Business Profile, educational content, LinkedIn, reviews, off-season advisory offers and AI search visibility.
Digital Marketing
A practical marketing guide for US AC repair companies: click-to-call websites, Map Pack rankings, Local Services Ads, Google Business Profile, reviews, seasonal Meta ads for tune-ups, maintenance plans and call tracking.
Digital Marketing
A B2B marketing guide for US manufacturers: capability-focused websites, process and material SEO, technical content for engineers, LinkedIn and Google Ads for procurement, simple RFQ landing pages and AI search visibility.
Digital Marketing
A practical marketing guide for US auto repair shops: service-page websites with online booking, local SEO and Google Business Profile, Google Ads for urgent repairs, review generation, maintenance reminders and AI search visibility.
Digital Marketing
A practical marketing guide for US gyms and fitness studios: Google Maps rankings, transparent pricing and free-trial websites, Meta and Instagram ads, Reels, reviews, trial-to-member follow-up funnels and AI search visibility.
Digital Marketing
A practical restaurant marketing guide for US owners: mobile menus and direct online ordering, Google Business Profile optimisation, local SEO, Reels and TikToks, Meta ads for offers and events, review management, Google Ads, call tracking and AI search visibility.
Digital Marketing
A practical marketing guide for US cleaning companies: instant-quote booking websites, local SEO and Google Business Profile, Google and Meta ads for recurring offers, trust pages, review systems, commercial landing pages, call tracking and AI search visibility.
Digital Marketing
A practical marketing plan for US pest control companies: Map Pack rankings for urgent searches, Local Services Ads, pest-specific pages for termites, bed bugs and rodents, recurring protection-plan funnels, reviews and AI search visibility.
Digital Marketing
A complete marketing guide for US landscaping companies: portfolio websites, Google Business Profile and local SEO by neighbourhood, spring booking ads, maintenance-contract funnels, reviews, call tracking and AI search visibility.
Digital Marketing
A practical, budget-aware marketing playbook for early-stage US startups: validate messaging with small paid tests, build bottom-funnel SEO, use founder-led content, and show up in AI search before you scale spend.
